THE WEBSITE LAUNCH KIT
Your website is the one place online that’s completely yours.
No algorithms deciding who sees your content. No competing posts. No worrying about what happens if a social media platform changes tomorrow.
The Website Launch Kit gives you the tools and guidance to create an author website that welcomes readers into your world, showcases your books, grows your email list, and supports your author career.
Build your home base. Welcome your readers. Grow your author platform.
PART OF THE READER CONNECTION FRAMEWORK
CONNECT: Give Readers a Place to Know You Better
The Website Launch Kit supports the CONNECT pillar of the Reader Connection Framework—the stage where someone who discovers you takes the next step and enters your author world.
Think of your website as your digital home.
Social media and Pinterest might introduce you.
Your website invites readers inside.
It gives them a place to explore your books, learn more about you, join your email list, and deepen their connection with you as an author.
ATTRACT → CONNECT → GROW
The Website Launch Kit helps you strengthen that critical CONNECT stage by turning casual visitors into people who want to stick around.
Does This Sound Familiar?
You know you need an author website, but…
You have absolutely no idea where to start.
You’re not sure which pages your website actually needs.
You don’t know what to write on those pages.
The thought of choosing colors, fonts, layouts, and images makes you want to close your laptop.
You already have a website, but it feels outdated, confusing, or very “I threw this together because someone told me authors need a website.”
Your website exists…but it isn’t doing much to help grow your readership.
You’ve spent hours looking at other authors’ websites and somehow feel even LESS sure about yours.
If that sounds familiar, you’re definitely not alone.
Building an author website can feel like a giant project.
It doesn’t have to be.
Your Website Doesn't Need to Be Complicated. It Needs to Have a Purpose.
A beautiful website is great.
But a beautiful website that doesn’t tell visitors where to go or what to do next?
That’s a missed opportunity.
Your author website should answer a few important questions almost immediately:
Who are you?
What do you write?
Which book should I read?
How can I stay connected with you?
The Website Launch Kit helps you answer those questions and create an intentional online home designed around the people who matter most:
Your readers.
Instead of staring at a blank website wondering what goes where, you’ll have a plan for building a site that feels like you and supports your bigger author marketing strategy.
Here's Everything You'll Get
Complete Author Website Template
Forget starting with a blank screen or spending hours trying to figure out where everything should go.
You’ll get a complete author website template that’s already built and ready for you to customize.
The pages, structure, and layout are done for you. Simply drag and drop your own information, books, images, and content into place to create an author website that feels uniquely yours.
Instead of wondering what your website should look like or what belongs where, you’ll have a reader-focused foundation ready to go.
No starting from scratch. No piecing it together. Just customize and launch.
Step-by-Step Website Training
A template is great—but only if you know how to make it yours.
That’s why you’ll also get step-by-step training that walks you through exactly how to customize and update your author website.
And we’re going way beyond swapping out a few words and book covers.
You’ll learn how to customize:
Your author branding
Colors and fonts
Images and graphics
Website copy
Books and book pages
Your blog
Email sign-up forms
Links and buttons
Navigation
And more
You’ll see exactly how to make changes yourself, so you’re not stuck Googling tutorials every time you want to update something.
And once your website is live, you’ll know how to manage it going forward.
Because this isn’t just about giving you a website.
It’s about giving you the confidence to make it yours.
Author Website Copy Guide + Prompts
Writing an entire book? Sure.
Writing three paragraphs about yourself for your About page?
Suddenly impossible.
This guide helps you write reader-focused website copy without staring at a blinking cursor for three hours.
You’ll get guidance and prompts to help you create copy for your key website pages that sounds like you, speaks to your readers, and encourages them to keep exploring.
AI Prompts for Your Author Website
Let AI help you get past the blank page without making your website sound like a robot wrote it.
These author-specific prompts will help you brainstorm headlines, strengthen calls to action, draft page copy, refine your messaging, create book descriptions, and more.
Use AI as your brainstorming partner while keeping your personality and author brand front and center.
Author Website Launch Checklist
There are a LOT of little details involved in launching a website.
Links. Images. Mobile layouts. Forms. Buttons. Typos. SEO.
The Website Launch Checklist helps you make sure everything is ready before you officially send readers to your new online home.
Because nobody wants to announce their shiny new website and discover five minutes later that the newsletter button doesn’t work.
Imagine This...
Imagine Having a Website You’re Actually Excited to Send Readers To
Imagine someone discovering you on Pinterest…
Clicking over to your website…
Immediately understanding who you are and what you write…
Finding the perfect book to start with…
And joining your email list so they can stay connected with you.
That’s what your website can do.
It doesn’t need to be fancy.
It doesn’t need dozens of pages.
And it definitely doesn’t need to look like every other author website on the internet.
It needs to make it easy for readers to take the next step with you.
Who This Kit Is For
This is perfect if...
✓ You’re a new or debut author who needs to create your first website.
✓ You already have an author website but know it needs a refresh.
✓ You aren’t sure what pages or information your website should include.
✓ You struggle with writing copy about yourself and your books.
✓ You want your website to help grow your email list and readership.
✓ You want an author platform you control instead of relying entirely on social media.
✓ You want a clear plan instead of piecing together advice from 47 different Google searches.
Your Website Is More Than an Online Business Card
Your website sits at the center of your author platform.
Your social media can point readers there.
Your Pinterest pins can drive traffic there.
Your books can send readers there.
Your events, interviews, podcasts, and publicity can send people there.
But once they arrive, your website has an important job to do:
Turn their curiosity into connection.
That might mean discovering another book.
Reading your story.
Downloading a reader freebie.
Joining your email list.
Or simply deciding, “Yep. I want to know more about this author.”
Every one of those actions brings a reader further into your world.
You Don’t Need a Perfect Website.
You need a website that makes it easy for readers to find you, understand you, and stay connected with you.
A place that belongs to you.
A place that can grow alongside your author career.
A place where someone who just discovered your name can become someone eagerly waiting for your next book.
Social media introduces you.
Your website welcomes them home.
Your Reader Connection Journey Continues
You’ve helped readers discover you.
Now you’ve given them a place to connect with you.
But getting someone to visit your website once isn’t the end goal.
The real magic happens when you have a way to keep that connection going.
Your next step is building an audience you can reach directly, without depending on an algorithm to deliver the message.
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