From Guessing to Consistency
How to Build an Author Newsletter That Actually Works
100% Free Webinar
A free training for fiction & nonfiction authors who want clarity, confidence, and a system for email marketing, without overwhelm.
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❌ Does this sound familiar?
You know you should email your list… but you’re not sure what to send
You only email during launches (and then go quiet)
You worry about sounding salesy or annoying readers
You overthink every email, or avoid sending them altogether
If so, you’re not bad at marketing.
You’re missing a system.
✅ In This Free Training, You’ll Learn:
✔️ Why your author newsletter is your most important long-term platform
✔️ The biggest mistake authors make with email marketing (and how to fix it)
✔️ What readers actually want from author emails
✔️ Why guessing leads to burnout — and systems lead to confidence
✔️ How to think about newsletters as a relationship, not a sales tool
This training will change how you approach email, even if you don’t change a single tool.
Who This Training Is For
This webinar is perfect for you if you’re an author who:
feels inconsistent with newsletters
wants to grow an email list intentionally
doesn’t want email marketing to feel heavy or salesy
wants clarity without complicated tech
Whether your list is small, large, or still growing, this training will meet you where you are.
About the Host
Hi, I’m Sarah from Booked On Social.
I help fiction and nonfiction authors build sustainable marketing systems that support their writing life, especially when it comes to newsletters and email marketing.
This training is based on what I see authors struggle with most, and what actually works long-term.
Training Details
Length: ~15 minutes
Format: Free on-demand training
Who it’s for: Fiction & nonfiction authors
Cost: Free
You’ll also receive a special invitation at the end for authors who want to go deeper, with a webinar-only bonus for attendees. (No pressure. Just an option.)
A Quick Note
This training isn’t about doing more.
It’s about building an email system that feels clear, intentional, and sustainable, so your newsletter finally works with you, not against you.
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About Us: Booked on Social helps authors build authentic online communities, grow their readership, and market their books with confidence. Founded by Sarah Shaw, we provide strategies and resources that make social media simple—and effective—for authors.